A mirror to Britain’s homophobia. Joe Lycett: More, More, More! review

In large part, the show is not new writing – it mostly involves him revisiting stunts and comical stories which placed him in the public eye. Despite that these may be well known to those following his social media, he utilises his immense skill of showmanship to make those stories seem fresh and engaging.

Lycett’s gimmick is the trolling of companies and public figures. Examples include his comedic replies to spam emails, inviting the mayor of Birmingham to the opening ceremony of his kitchen extension, and temporarily changing his legal name to Hugo Boss to challenge the brand’s practices of intimidating smaller businesses.

He has also gained a large amount of publicity hosting the Great British Sewing Bee, a very popular tv show which allowed him to create a larger platform. Recently, during Boris Johnson’s ‘clownfall’, he created a fake Sue Gray report with incorrect details about the Downing Street parties —which was then remarkably discussed in Parliament as a ‘serious leak’.

To that end, he used his own neighbourhood, Kings Heath (which is a suburb in Birmingham). Since Joe asked the audience to keep the secret of what he had been orchestrating in Kings Heath, I can only say that it was a large-scale project aimed at increasing the representation and comfortability of the LGBT community in the local area.

This involved drawing attention to the homophobia faced when local schools began introducing LGBT representation to children in the form of books involving non-traditional families and his subsequent actions that culminated in this eventual stunt.

In my opinion, Joe’s new show was highly entertaining and important due to the sensitive nature of his chosen topics. By addressing still controversial topics surrounding LGBT issues in a way that was both comedic and positive, it created a really safe environment for LGBT people that promoted inclusivity and acceptance.

The entire show was very upbeat and light-hearted, making it very easy to enjoy. However, the fact that many of his stories are high profile given his established platform, means that those following Joe on social media, especially Instagram, will likely already be aware of them and their details.

For Lycett’s fans, it is not going to be too much of an issue, while those who do not follow him are not even going to realise how repetitiveness is the downside of the show.